Bearded Lady Roasters
Art Direction · Brand Consultation · Visual Strategy · Graphic Design
Photo Credit: Bearded Lady Roasters
Visual Strategy: Abigail Ghan
What began as a small roastery grew into a brick-and-mortar coffee shop with plenty of personality. Bearded Lady had a logo they loved and a visual direction that felt true to the brand, but their system wasn't robust enough to contain all of its quirk and character. They needed a flexible framework that could capture what made the brand unique while giving employees and contractors the tools to carry it forward consistently.
The Challenge
Photo Credit: Bearded Lady Roasters
Visual Strategy: Abigail Ghan
Rather than starting from scratch, I built on the foundation Bearded Lady already had. I refined their existing graphic elements and expanded it into a flexible brand system that could be consistently applied across packaging, social media, marketing materials and other day-to-day needs. Ease-of-use was also top of mind because non-design trained employees and contractors needed to be able to champion the brand visually as well.
The Approach
Deliverables:
-
iconography
-
brand colors
-
typography
-
texture and photography guidelines
-
menu design
-
coffee bag label design and template
The System
Photo Credit: Bearded Lady Roasters
Visual Strategy: Abigail Ghan
Deliverables:
-
iconography
-
brand colors
-
typography
-
texture and photography guidelines
-
menu design
-
coffee bag label design and template
The System
